Store creates ‘Kiss My Ash’ swag to bolster new tree planting and emerald ash borer education
Boulder, CO –October 27th, 2016—McGuckin Hardware, a celebrated community institution for the last 61 years in Boulder, will partner with the PLAY Boulder Foundation in their efforts to support the protection of the city’s urban forest in the wake of the emerald ash borer’s 2013 arrival in Boulder.
The emerald ash borer (EAB) is responsible for the death of 50 million ash trees in the U.S. since the 1990s and threatens all Boulder ash trees, which compose almost 13 percent of the city’s public tree population. Boulder’s Urban Forestry department plans to remove or replace around 4500 untreated ash trees around the city in the next seven years.
“The infestation is progressing as expected,” says Tom Reed, an assistant for the Boulder Parks and Rec Forestry department. “Many ash trees in Boulder have already succumbed to EAB damage. It’s expected to spread throughout the Front Range over the coming years.”
PLAY Boulder, a non-profit partner of the Parks and Rec department for the past 40 years, is leveraging the city’s efforts to mitigate effects of the ash borer invasion by establishing a “Tree Trust” in order to plant and protect an additional 1000 trees in Boulder over the next decade. PLAY will start with an immediate goal to raise $50,000 for the trust to plant 100 more trees than the city is scheduled to plant in 2017.
To benefit the Tree Trust, as well as to increase emerald ash borer education and awareness, McGuckin Hardware created a ‘Kiss My Ash’ campaign, selling slogan-centric shirts and other merchandise from their store.
“We are incredibly thankful to McGuckins for their stewardship. They are a valuable community partner and we are excited to collaborate on the Tree Trust project,” says Kelly Wyatt, a PLAY Boulder board chairperson. “I can’t wait to buy my shirt!”
McGuckin Hardware will also host an ‘Ash Wood Holiday Craft Pop-up’ activity with the PLAY Foundation to let Boulder residents repurpose ash wood collected from around the city into rustic holiday decorations, which will be on display throughout the Civic Area during the holiday season. The kid-friendly event takes place on Saturday, November 5th from 11am-2pm outside the south doors of McGuckin Hardware, and participants are encouraged to sign-up ahead of time through playboulder.org. City representatives will also be on hand at the event to educate those interested in learning more about the EAB and its effects on ash trees.
About McGuckin Hardware
McGuckin Hardware is an independent, family-owned hardware store in Boulder, Colorado, employing an average of 250 people and stocking over 200,000 items in 18 departments. The store, founded in 1955, is based on product selection and customer service, and is known to be friendly to leashed dogs, DIY projects, entrepreneurs and the emerging Maker culture. It is referred to as the largest independent hardware store in the United States.
About PLAY Boulder Foundation
The PLAY Boulder Foundation was founded in 1976 as a non-profit partner of Boulder’s Parks and Recreation Department, with the mission to mobilize excellence in the city’s parks and recreation through community support, education, philanthropy and advocacy. Founded in 1976, the PLAY Foundation strives to engage and connect with those committed to maintaining Boulder’s unique way of life, to ensure adequate resources providing safe quality recreation opportunities for everyone, and to embody a model of outstanding programs and public spaces.